We are Richmond Atlantic Limited (Richmond Atlantic, we, our, us). We offer market-leading sportsbooks and slot-led sites with content from all the top providers, including top-flight sports and the best arcade slots familiar to land-based customers.
This notice explains how and why we use personal data (also known as personal information, personally identifiable information or PII). We also use this notice to give you information about your data protection rights and our contact details.
This notice was last updated January 2025. We will periodically make further amendments, so please check back for updates.
We collect personal data relating to individuals (Players) who bet on sports (Sportsbook) and play games (Games) on our sites and the corresponding apps. Our sites include:
We collect most of this personal data directly from Players when they register with us. We also collect personal data directly from Players that they provide or generate when playing our Games.
In addition to the personal data we collect directly from Players, we also collect personal data from some third parties. We receive personal data from the credit reference agencies we use during our registration process to check a Player’s identity and financial status (as required by our regulatory obligations).
Sometimes we receive personal data relating to Players from other gambling operators and official authorities, such as gambling regulators.
The personal data we collect and generate relating to Players includes:
We operate the following websites (Our Websites):
The information we collect from individuals that visit Our Websites (Website Visitors) and the corresponding apps includes:
We collect personal data directly from individuals we work with or are considering working with and from their employers or the organisations they represent. We also collect personal data relating to people we work with from other organisations we work with (for example, industry conferences, industry media, social media, platforms and stores).
The personal data we collect relating to people we work with includes:
We mainly use personal data relating to Players to provide, develop and promote Games and our wider business. More specifically, we may use personal data relating to Players to:
We use personal data relating to Website Visitors mainly to provide, develop and promote Our Websites, Games and our wider business. More specifically, we may use personal data relating to Website Visitors to:
We use personal data relating to people we work with mainly to provide, develop and promote our services and wider business. More specifically, we use personal data relating to people we work with to:
Our main legal ground for the use of personal data relating to Players is for the performance of our contract with them under the terms of use.
We also use personal data relating to Players where necessary for the purposes of legitimate interests pursued by us or the organisations we work with. Our legitimate interests include the operation, development and promotion of our Games, Our Websites and our wider business. If Players do not object when registering for our services, we will send direct marketing on the basis of our legitimate interests.
We use personal data relating to Players where necessary for our responsible gambling and wider regulatory obligations.
We will sometimes ask Players for consent for direct marketing. Our legal ground for non-essential cookies is consent. Consent for direct marketing or non-essential cookies may be withdrawn at any time (please see Cookies section below).
We use personal data relating to Website Visitors where necessary for the purposes of legitimate interests pursued by us or the organisations we work with. Our legitimate interests include the operation, development and promotion of our services, our websites and our wider business.
Our legal ground for sending Website Visitors direct marketing is consent. Our legal ground for non-essential Cookies is consent. Consent for direct marketing or non-essential Cookies may be withdrawn at any time (please see Cookies section below).
Where we have, or are considering having, a contract in place with an individual we work with, our legal ground for the use of personal data relating to that individual is mainly the performance of the contract.
Where we do not have a contract directly with an individual or we need to use personal data outside the performance of a contract, we will use personal data where necessary for the purposes of legitimate interests pursued by us or the organisations we work with. Our legitimate interests include the operation, development and promotion of our Games, Our Websites and our wider business.
Some of the decisions or actions we take in respect of Players’ accounts, including steps we take to meet our responsible gambling and other regulatory obligations, may involve fully automated decisions. If you have any concerns about automated decision-making, you can contact us using the details below.
We share personal data relating to Players with our staff and the following types of service providers:
We also share personal data relating to Players where necessary with:
We share personal data relating to Website Visitors with our staff and the following types of service providers:
We share personal data with our staff and the following types of service providers:
We may share any personal data we hold with potential buyers, group companies and/or business partners where necessary and appropriate for a reorganisation, restructuring, merger, sale or transfer of assets involving Richmond Atlantic or our Games.
We will share personal data where necessary to establish, exercise or defend our legal rights. We will also share personal data where required by the courts, official authorities or law.
We may need to share personal data with regulators and official authorities to meet our responsible gambling and other regulatory responsibilities.
Cookies and similar technologies (Cookies) allow us to track how people use our Sportsbook and play our Games and interact with Our Websites and apps. We also use Cookies to advertise our services. The types of Cookies we use are described below:
Our Sportsbook, Games and websites will not work properly without essential Cookies. For example, we and our service providers may use essential Cookies to identify and authenticate Players. We also use essential Cookies to enforce our terms of use and maintain security.
Non-essential performance or analytics Cookies collect information and analytics about how people use our website. For example, we track which pages users visit most often and error messages received by users from web pages.
We use non-essential Cookies provided by Google Analytics.
Advertising Cookies are used to deliver relevant advertisements and measure the effectiveness of advertising campaigns. These Cookies are usually placed by advertising networks with our permission. They remember that you have visited the website and this information is shared with other organisations such as advertisers.
We use advertising Cookies provided by Google DoubleClick.
We always seek consent for advertising Cookies.
We do not knowingly collect or use any personal data relating to children under the age of 18. If you think that we hold personal data relating to a child, please let us know immediately.
If we do transfer personal data from the United Kingdom (UK) or European Economic Area (EEA) to a country that has not been recognised as providing an adequate level of data protection, we use approved standard contractual clauses unless we have identified another appropriate safeguard or a relevant exemption.
Where other jurisdictions have similar restrictions on international transfers of personal data, we implement similar safeguards or exemptions.
We typically keep personal data relating to Players for up to seven years after the date they closed their account.
We only retain personal data relating to other individuals for as long as necessary for our business purposes and for a further seven years where necessary to protect our legal interests.
We will only keep personal data relating to Players or other individuals for longer periods where necessary for our regulatory obligations or other legal purposes.
Everyone has the right to:
Please be aware that these rights are not absolute and there may be some situations in which they cannot be exercised or are not relevant. The Information Commissioners Office provides more information about data protection rights: https://ico.org.uk/.
You will not be treated differently or discriminated against for exercising any of your rights.
Where we need personal data for an agreement with an individual or we need consent to use personal data and we do not receive either the required personal data or consent, we may not be able to perform our agreement or provide the individual with the relevant services. In some cases, we may have to cancel access to our Sportsbook and Games.
Richmond Atlantic
(official business address)
contact@richmondatlantic.com
www.richmondatlantic.com
If you would like to contact us or our DPO regarding any data protection issue, please email: dpo@richmondatlantic.com.